A new media tool that connects your brand with your customers.
Augmented Packaging offers you a unique platform to present to your customers original media content during the unboxing process. This allows you to use your packaging as an access point and tool for displaying an interactive and innovative experience which gives added value to the customer experience and creates an opportunity to generate additional business.
Augmented Packaging
Newpack can customise your e-commerce packaging in a manner that transforms the experience of unboxing, from the receipt of a mere commodity into an engaging encounter with your owned media in their own home.
Opening the packaging is the first contact with the customer’s purchase, a euphoric moment of enthusiasm. We make this occasion even more pleasant by giving the customer an added extra which is a novel experience, that deepens their connection to the brand through their choice of e-commerce channel.
Newpack adds multimedia audio and video content with a specific focus on augmented reality. All the content, coordinated and produced by us, is accessible using smartphones and is easily linked to QR codes or NFC embedded inside the packaging. We provide branded VR Glasses made of sturdy card, that changes the smartphone access into a 3D experience.
Tracking and recording of the user experience happens automatically when the customer interacts through their smartphone, connecting to a dedicated hosting platform that allows for the collection of profile data for future targeted marketing operations.
The interactive content we provide offers infotainment experiences designed to elevate brand awareness and foster deeper engagement. Through these experiences, we activate new modes of connection and communication, thereby enhancing the loyalty and conversion rates of our audience.
An immersive experience
Access VR video with your smartphone to experience a first-person demo of the augmented packaging offer.
Data tracking
Information about pages visited, actions taken, time spent on a platform, etc.
Data about the physical location of the user, which can be detected via GPS or other means.
Information about the type of device (computer, smartphone, tablet) and the client’s operating system.
Analysis of user behaviour patterns to understand preferences, tastes and habits.
It’s important to emphasise that data collection through packaging should be done in compliance with privacy regulations and data security. Companies should provide transparent information on how the data will be used and ensure that customers have the option to opt in or out of initiatives involving the collection of personal data. Respecting customer privacy is essential for building trust and to comply with current regulations.
Content network
Newpack can manage both the traditional packaging production chain as well as the production and publication of AR content for brands.
Creative partners
Conceptualisation, production, post-production and distribution of projects in Virtual Reality capable of engaging users in incredibly immersive experiences
Design, modelling, development and rendering of characters, objects and 3D environments for interaction and entertainment
Technical partners
Development of the technical infrastructure for tracking, collecting and processing data derived from interaction with multimedia content
Brief
Enhance the product experience kit with a narrative consistent with the product’s identity.
Concept
The product transforms the ordinary into the extraordinary with an exclusive immersive experience.
Outcome
The packaging comes alive on the smartphone screen with a geometric display which breaks down and goes beyond the dimensions of the box itself. In the space created, the show comes to life, inviting the user enjoy a special screening. The velvet curtains open up and on-screen, the iconic world of the product comes to life.
Brief
Reposition the snack product in the minds of Generation Z, engaging an audience of gamers in an immersive brand awareness and social media sharing experience.
Concept
Starting from the target audience’s point of view, speaking to Generation Z in their own language and integrating the campaign on social channels.
Outcome
Beginning with the packaging of the new snack product, we created a connected packaging experience by animating the image of the mouth to emphasise the deliciousness of the new product. By changing the perspective of the confection to the user, the product makes the consumers the protagonists and gives them a voice with the same animated mouth that pronounces phrases of generational slang.
Brief
To Increase customer loyalty for product X by focusing on the importance of good eating habits.
Concept
To activate from the packaging, an augmented reality mini-game where at each level the user discovers important information about the ingredients and earns points for an immediately redeemable discount code.
Brief
To attract a young audience by creating a personalised and rewarding experience for the launch of a new product line of children’s toys.
Concept
To create an augmented reality experience that takes consumers on a virtual journey with the iconic characters.
Outcome
The experience, is activated by pointing the smartphone camera at the postcards which are included in the packaging and allows customers to be involved in a game that invites them to accompany the toy’s journey and to share personalised shots on their social media accounts with their own message. Once the customer obtains three shares, they receive a discount code in augmented reality which can immediately be used online.
Brief
Increase brand awareness of a new concept and app available to download of a major household appliance chain, engaging customers and encouraging them to repurchase.
Concept
Involve the customer in a personalised shopping experience where the brand gets to knows its customers and is able to recommend the most suitable products.
Outcome
Thanks to the app’s integrated augmented reality player, the users experience is a single, frictionless environment, which increasing downloads. From the packaging, the consumer is invited to take an immersive quiz and, thanks to face tracking, sees the answers displayed on their face, thus amplifying the personalisation of the user journey. The answers to the quiz are processed in real time and the store recommends the most suitable products based on the choices made. The user can then proceed to purchase without ever leaving the app. It is possible to access the experience, collected in an augmented reality container.